More Band For Your Buck
“The circle of the wedding band is a symbol of eternity.
The circle has no beginning or end and is, therefore, a symbol of infinity.”
(“The Symbolism of Wedding Bands” – Diamond Source)
In my opinion, bands are the most important part of a couple’s special day. The gift that officially commemorates their lifetime of love, commitment, and partnership. A gift they will wear forever.
Today’s shoppers want different. How do you make a wedding band unique? Well in today’s world of technology, it is actually quite simple. We offer customizable flexible designs. The greatest thing about this flexibility is that you can create a ring to suit your customer’s personality and your style. Maybe it’s choosing rose gold to match her engagement ring or adding princess diamonds to match her center stone. And who could forget about the beautiful eternity and anniversary bands to stack? Change the size of your stones or add gemstones to commemorate a special date. The options are endless and they are all available to you and your customers.
If custom isn’t your thing, we also offer classic styles. Take a band that represents simplicity and add your own special twist. Add a milgrain edge, hammer finish, or even diamonds for additional accents. Want to make your ring more meaningful? Engrave a special message, loved one’s name, or represent a significant date.
And of course, I’d be amiss if I didn’t mention the ever-popular stackable trend. There is so much potential for future and add-on sales through stackables. A stackable option is
perfect for the bride that doesn’t want to commit to a completely yellow or rose gold metal color for her engagement ring or band. It’s also great for those wanting to add a bit of visual interest to their engagement ring stack. Even sans the engagement, stackables make a statement. So, go ahead and give your customers options!
So why should you carry wedding bands? It’s simple really…
What are your thoughts on our current wedding band trends? Do you see any new ones on the horizon? Share with us!