Stay ahead this holiday season with the jewelry trends your shoppers are looking for.
The busiest selling season of the year is right around the corner, and the work you put in now sets the stage for your success later. Soon, your customers will be looking for styles that feel meaningful, modern, and memorable, and your role is to guide them toward jewelry gifts that stand out now and beyond the holiday season.
At Stuller, we’re here to make that easier. With insights drawn from trend forecasting, industry expertise, and proven product performance, we’ve identified the top jewelry trends shaping holiday gifting this year. These curated styles give you a clear path to meet demand, connect with your customers, and feel confident heading into the season.
For gifts that are sure to be at the top of everyone’s list, here are the six jewelry trends we recommend putting front and center as shoppers start visiting your store.
Huggies Redefined
Small in size, mighty in impact — huggie hoops continue to be one of the most requested earring styles. Their versatile, everyday wearability makes them an easy upsell for holiday shoppers who want something special yet practical as well as a first or repeat addition to earring stacks.
Keep a range of styles — from bold gold to gemstone or diamond-accented — to meet every customer’s price point and preference.
Stuller’s 2025 Color of the Year: Rooted
Rooted, our 2025 Color of the Year, offers a grounding, inspirational palette of green shades that shoppers are already gravitating toward. Pair this earthy hue with trending stone cuts or bold settings to give anyone a reimagined look at gemstone jewelry and bring an eye-catching touch to your case.
Use it to spark conversations about color, customization, or commemoration to represent birthstones, anniversaries, and more.
Bold Gold
Bold, yellow gold stays high on the jewelry trend list, and this holiday season it’s all about substantial, standout designs. Think wide bands, statement hoops, and even accented elements — pieces that carry presence but don’t compete with anyone’s collection.
Stocking a range of bold gold designs ensures you’ll have options for anyone seeking jewelry that makes a statement.
Stackable Rings
Stacking remains popular because it encourages another long-standing, reliable trend: personalization. Whether it’s low-profile diamond bands, colorful accents, or combined textures, metal colors, or finishes, stackable rings provide endless opportunities to curate their own looks and tell their stories.
Take it one step further and offer additional guidance and visualization with ready-made stacks on display.
Lab-Grown Diamond Jewelry
Lab-grown diamond jewelry styles are a great way to give more options to those who want size and sparkle at an accessible price point. Classic diamond jewelry styles, such as stud earrings, solitaire pendants, and line bracelets or necklaces, remain bestsellers. Lab-grown diamond options set the perfect foundation for a collection destined to grow with essentials that shine this holiday and every day after.
Highlight both for flexibility to serve a wider range of customers.
Charms with Meaning
Charms tap into the gift-giving spirit like no other — they’re meaningful, collectible, and highly versatile. Position this trend as a way to tell their story, whether through initials, birthstones, or symbolic motifs.
Keep an assortment ready and encourage customers to start or add to a charm bracelet or necklace this season.
Stocking Stuffers
Offer thoughtful add-ons, such as porcelain jewelry trays, travel cases, or elevated packaging, to help any customer make gifting easier and more memorable.
Staying Ahead This Holiday Season
By keeping these six trends front and center, you can guide your customers to gifts that resonate and make their holiday shopping experience seamless. From statement-making pieces to timeless classics and meaningful charms, these curated styles give you the styles and assortment you need to meet demand and inspire memorable moments.
Explore the full Holiday 2025 Gift Guide to see every trend in one place and feel confident heading into the season.
ABOUT THE AUTHOR
Claire Lyon
Staff Writer
Claire is a graduate of the University of Louisiana at Lafayette with a degree in Journalism. Her advanced writing background combined with her love of staying on top of the latest trends helps her find the perfect content to bring to the jewelry industry.