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Who, What, and Where: 3 Ways to Personalize Jewelry

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Personalized jewelry is a unique, meaningful gift for holiday shoppers.

Whether it’s for a special occasion, for a thoughtful holiday gift, or for no reason other than a quick way to express gratitude to a loved one, personalized jewelry is a popular pick during the holiday season. It’s an easy gift, yet one that holds immense meaning to both the wearer and the gifter.

With the styles below, you can give your customers a way to add a distinctive, perfectly personal look to their and their loved ones’ jewelry.

Someone Special

Everyone has a special someone they want with them always — whether in person or in spirit. Nameplate necklaces and initial earrings are just the thing to keep them close.

 

Some customers may want classic styles for gifts, but others prefer more understated, minimalist options. We provide both.

Something Special

Offer your customers a way to remember the special moments in their lives forever with our engravable pendant necklaces.

This might be a wedding date, the birth date of a child, or the date of any other special milestone in their life — such as a high school or college graduation.

 

 

Take it further by offering to engrave a special date on a bar necklace or bracelet.

 

Somewhere Special

With a personalized piece, your customers can carry a special place with them no matter where they are in the world. Our state necklaces feature an accented city stone and are a great way to keep that special location close.

Remind them these accented state necklaces are the perfect way to remember their hometown, a childhood vacation spot, or the place where they got engaged or married, and they’ll find it hard to say no.

Suggest engraving the name of a city on a bracelet as another way to showcase their favorite place.

Tie it Together

So your customer may be indecisive about what to get, or maybe they want to take their purchase to the next level. What do you do? Perhaps suggest they get an accented state necklace, then add a pair of initial earrings and a second, layered necklace to tell their full story: who, what, and where.

Or suggest a different combination of personalized jewelry entirely. Because that’s the beauty of personalization — endless options, all to make sure they get exactly what they want.

Visit Stuller.com/Personalization to browse our comprehensive selection of personalized jewelry.


 

ABOUT THE AUTHOR

Taylor Beadle

Product Manager, Fine Jewelry

Taylor holds a degree in Textiles & Apparel Merchandising from Louisiana State University and is experienced in the wholesale fashion industry and marketing. A love of fashion, interiors and art aids her in translating trends and creating Fine Jewelry for the Gemstone and Family jewelry categories.