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April 2025

Business Savvy
Taylor Dizor

How to Re-Engage Your Customers This Spring

There’s something about spring that inspires a fresh start. As customers step out of winter hibernation and begin shopping for meaningful gifts, special occasions, or simply a treat for themselves, now is the perfect time to refresh your store and re-engage your audience. Small updates can spark big results — helping you attract attention, tell new stories, and create an experience that keeps customers coming back.

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Diamonds & Gemstones
Cheryl Robichaux

What’s New in Loose Diamonds

At Stuller, we’re thrilled to introduce our newest developments in both natural and lab-grown loose diamonds. Our offering caters to a wide range of tastes, celebrating the growing popularity and advancements in each category. Fancy shapes, such as oval, pear, marquise, and emerald, are particularly trending in diamonds, especially in elongated settings. Read on to discover our new loose diamonds that will captivate attention across the board.

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Business Savvy
Cheryl Robichaux

Mother’s Day Gifts: Top Trends for 2025

With Mother’s Day just around the corner on May 10, now is the perfect time to Color Her World with ideal jewelry gifts across various price points. Stuller is here to ensure your Mother’s Day is a standout success with our ready-to-ship inventory, rapid delivery, and must-have designs.

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spring pastel gemstones
Diamonds & Gemstones
Riley Sevel

Sell With a Story: Pastel Gemstones for Spring Fashion

As the days grow longer and flowers begin to bloom, spring invites us to refresh and embrace new beginnings. In fashion, this means a shift toward lighter, airier aesthetics — including jewelry that reflects the season’s fresh energy. Pastel hues take center stage, offering soft, dreamy color palettes that feel both elegant and effortlessly wearable.

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