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September 2024

wedding day jewelry guide
The Sales Floor
Andrea LeDay

A Jeweler’s Wedding Day Jewelry Shopping Guide

With fall wedding season upon us, now is the perfect time for jewelers to ensure their showcases are filled with the latest trends and timeless classics. Every detail matters on a couple’s big day, and jewelry plays a crucial role in enhancing the wedding experience for everyone involved. From selecting bridal jewelry to finding the perfect pieces for bridesmaids, groomsmen, and other key members of the wedding party, this guide will help you curate a memorable shopping experience for your customers.

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Business Savvy
Taylor Dizor

Are In-Case Jewelry Selling Solutions Worth the Investment?

Choosing the right styles that will sell, investing your money where it makes the most sense, creating the right setup, and having solutions to every customer’s needs — there are many decisions that go into having a successful showcase within your jewelry store. These types of decisions can be stressful because each decision comes with a risk. So how do we go about minimizing the risk and maximizing the reward in the retail jewelry space?

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Catalogs
Emily Graffagnino

Stuller’s New Fine Jewelry Catalog: 10 Things to Know 

We’re thrilled to release Fine Jewelry 2025–2026 from Stuller — your go-to resource for fresh, on-trend fine jewelry designs and timeless classics we all adore. In this newest edition, we’ve worked hard to enhance and streamline your shopping experience, making it easier than ever to serve your customers.

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Inspiration & Trends
Paige Oliver

Finding Inspiration: Fall 2024

Let’s chat about findings — those must-have elements that bring your jewelry pieces to life. Findings are the little heroes behind the scenes, making sure your creations are not only stunning but also sturdy and wearable. Whether you’re going for something simple or a more elaborate design, the perfect findings add that special touch to make your jewelry stand out.

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September birthstone sapphire
Birthstone Guide
Kristen Chauvin

Sell With a Story: September Birthstone Guide

As September rolls in, we turn our attention to one of the most beloved and versatile gemstones: Sapphire. Known for its deep blue hue, Sapphire is a classic choice for fine jewelry that appeals to both traditional and contemporary tastes. The September birthstone has a rich history, vibrant symbolism, and a durability that makes it ideal for everyday wear. Let’s delve into the fascinating world of Sapphire and uncover the mysteries that make for the best conversation starters with customers.

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