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August 2024

Business Savvy
Taylor Dizor

The Psychology Behind a Successful Retail Shopping Experience

Creating a unique experience that caters to how customers think and behave is a science. A customer’s perception of your jewelry through the case plays a role in imagining themselves wearing it. How the senses are engaged while shopping signals a memory that might illicit a positive association between the customer and your jewelry. The natural journey throughout the showroom influences their interest levels.

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Main Articles
Joe Varino

What’s New on Stuller.com: August 2024

Our experts at Stuller are dedicated to consistently introducing cutting-edge innovations to keep you at the forefront of the jewelry industry. Central to our mission is ensuring a seamlessly functioning website while integrating new advancements to provide the best possible digital experience.

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Business Savvy
Hunter Trahan

Jewelry Consumer Insights — Digital Trends in Q2 2024

When I started my digital marketing career in 2011, a funny little quote stood out to me that has never left my mind.

“The best place to hide a dead body is the second page of Google.”
Unknown

The message is simple: if you want to be found on Google, you need to rank at the top of search results.

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august birthstone guide
Diamonds & Gemstones
Kristen Chauvin

Sell With a Story: August Birthstone Guide

As August rolls in, we prepare to celebrate those born during this sunny month with two birthstones that boast stunning color and outstanding visual appeal — Peridot and Spinel. Peridot, the more popular of the two, is prized for the rare and extreme conditions of its formation. Spinel has seen a recent surge in interest from contemporary jewelry buyers as it is a cost-effective alternative to Ruby and comes in a variety of other colors. Let’s explore these fascinating gemstones and discover all the possibilities available for honoring those born in August.

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