Tag Results: selling

The Boomerang of the Fashion World

Ashley Corley explains the universal and timeless appeal of pearls

My two-year anniversary just passed, and to mark the special occasion, I gave my wife her first strand of pearls. What made the gift so unique and special was that using Stuller’s service, I was able to pick out not only the perfect strand for her unique taste, but also read more…

Three Bridal Styles You’re Probably Overlooking

The who, what, when, where, and why of today’s trends

We’ve all met today’s bridal customer. And I know we’ll all agree when I say she isn’t just any bride. Welcome to bride 2.0, right? She goes against the grain, lives through her smart phone, and doesn’t take no for an answer. And she just asked you to show her and read more…

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Sell with a story: Pearl

Read Elizabeth's latest installment about June's birthstone

Pearls for June and Far Beyond To limit pearls to June birthdays would be a lot like limiting water to streams and ponds. Pearl beauty, appeal, and style — whether freshwater or saltwater — finds its way into almost every woman’s wardrobe. And thanks to cultured pearls, developed in the read more…

Quick! You’ve only got 9 seconds!

How store design entices customers

With a lengthy background in retailing and store design, I’m always looking at how a store environment can be improved. And I’m always amazed at how storeowners forget to take a look at their stores from their customers’ viewpoint. With independent jewelers now competing against big box stores and the read more…

Five Tips to Increase your CounterSketch Sales

Sales Director Heather Kutzman shares the secrets to success

If you’ve already used CounterSketch Studio, you know what a powerful tool this customization software is. You know, for instance, that you don’t have to lose another sale because what you have in your case isn’t quite right. You know you have a solution when your customer says, “I like read more…

For Every Facet of Mom’s Personality

Mother’s Day gifts for every role she plays

As hard as it was for me to accept when I finally realized it, my mother is more than just my mom. She’s a wife and a strong woman, too. So when my brother asked what he should get Mom for Mother’s Day, I had to stop and really think read more…

Sell with a story: Emerald

Read Elizabeth's latest installment about May's birthstone

Let’s go back to the Emerald City of Oz and forget about clicking the heels of our ruby slippers. Let’s click our emerald slippers instead and enter the realm of emerald beauty. This irresistible force has long exerted a powerful attraction on the rich and famous, from the rulers of read more…

Roses are red…then gold

Offer your customers something that’s always in bloom

Ever since I could remember, I’ve loved gardening. Being outside on spring days, having my hands in dirt, and growing things have made me so happy. My grandparents grew figs, pecans, cucumbers, and tomatoes. Some of my fondest memories come from walking around their yard early in the morning and filling up read more…

Geometry, the latest equation in Jewelry

Trendy advice for those Mother’s Day buyers

We caught up with Lauren Garvey, our diamond and gemstone merchandiser, who offered us the latest tips for those busy moms who like to keep it simple but still be on trend. What defines the modern mother? Who is she and what makes her stand out from women in past read more…

Mom always carries us with her

The power of symbolic family jewelry

“Mom” is such a special word to many, especially when they think of their own. When I think of my mom, so many words come to mind: love, sacrifice, support, selflessness. I have fond memories of my mom, but the one that stands out the most is how proud she read more…

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