Tag Results: selling

The Poll Results Are In!

Visual merchandising tips for the holidays

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be read more…

Disengaged Dudes

The ultimate guy's guide to wedding bands

It is likely that the bride-to-be in your store has been planning her special day for a while now, perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine read more…

Sell With A Story: Blue Zircon

December’s birthstone combines a gorgeous green blue color with a fiery brilliance akin to diamond. In fact for centuries, people confused colorless zircon with diamond. Today, unfortunately, many consumers think zircon is the same as lab-grown cubic zirconia. This error keeps them from enjoying zircon’s sparkling beauty. We offer hand-selected read more…

‘TIS THE SEASON OF SELLING

Top tips to get you through the holidays

I remember the first time I had to work a booth – 2007 at JIS Miami – and had to sell to customers face-to-face. Before that, I had been helping with ordering and general product questions over the phone, but this was different. I was terrified! I remember stuttering, shaking, read more…

Handle Your Business

3 tips to get the most from Small Business Saturday

We all know the holidays are right around the corner, and people are beginning to search for the perfect gifts for the special people in their lives. This also means that one of the most highly anticipated shopping events is fast approaching, and while Black Friday is exciting, it’s a read more…

Sell with a Story: Citrine

See what Elizabeth has to say about November's beautiful birthstone

Affordable and fashionable, citrine’s warm yellow shades captivate the viewer. The color reminds me of aspen trees in the fall — a vivid orange-yellow so intense it takes your breath away. This is the brilliant, energizing shade of citrine I love, as do many other fans of this mesmerizing gemstone. read more…

Get Schooled

What you need to learn about lesser-known gemstones

In honor of last week’s Schoolhouse Rocks Week, which featured semi-precious stones, we wanted to school you on some of the unique stories out there about some of those gems. Could be folklore, could be myth, could be true, but that fact is that everyone loves a good story. And, read more…

Marrying Millennials

The bridal solution for Gen Y

You know a demographic is just too big to be ignored when pro football teams start catering to it. This year, the San Francisco 49ers have begun tackling the challenge of coaching their newest recruits, Millennials, the generation of 18- to 34-year olds taking the world by storm. As a read more…

Sell with a Story: Ruby

Read Elizabeth's latest installment about July's birthstone

Who can resist ruby’s luscious red? Its vibrant color commands attention and more than a lingering look. Those with July birthdays have every reason to celebrate their special gemstone. And since it is the “King of Precious Gems,” ruby enjoys the passion of many devotees. Love, Courage, and Devotion This read more…

Get Millenials in Your Door Today

Five tips to help you attract this high-spending generation

You know that the Millennials, sometimes called Gen Y, are an up-and-coming – and high-spending! – age group. These 86 million 18- to 34-year olds account for $1.3 trillion of consumer spending each year1. Yes, that’s trillion with a t! You also know you have to find ways to reach read more…

« Older Entries