Tag Results: marketing

Pinterest Blog Header

Keeping Things Pinteresting

How to make sure your Pinterest boards aren’t bored!

According to Pinterest, there are 10 billion recommendations served every day. 10 billion. That’s overwhelming. As members of the jewelry world, we know we have to maintain an active Pinterest presence to keep up. The platform lends itself well (arguably better than the rest) to our industry’s visual elements. But read more…

Bridge Header Blog

5 Things I Learned At Bridge

Industry overview, business planning tips, and more

Newly inducted into Team Stuller, I began in May 2017 as a Customer Ambassador where I help to maintain and foster relationships with our valued customers. Since my start, I’ve leapt headfirst into learning all there is to know about jewelers and their business. So fortunately, attending Bridge sessions alongside read more…

Beyond the Basics: Facebook Advertising

For less than 20 minutes and $20, you can attract new customers

Are you on Facebook but haven’t figured out the right way to advertise? Never fear, this article will help expand your reach to new levels. With the right merchandise, messaging and marketing guidance, you can have customers telling the world (literally) how great your store is. If you are in need read more…

Feature Friday – Kevin Metz

Stuller’s first Chief Marketing Officer

I’m currently responsible for all things marketing, including print/catalogs, digital/Stuller.com, customer experience, content, events, social media, and PR. I love my role. It’s the best job I’ve ever had, primarily because I’ve been granted the opportunity to drive significant change in the way Stuller markets its brand. I have the read more…

Disengaged Dudes

The ultimate guy's guide to wedding bands

It is likely that the bride-to-be in your store has been planning her special day for a while now, perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine read more…

Social Media: Don’t worry! It doesn’t go bump in the night!

Randi talks about why you shouldn’t pull the covers over your head

I get it. Social media is intimidating. It’s demanding. It’s down-right scary. I mean, let’s face it, anything that delivers 1,350,000,000 Google results in 0.38 seconds can’t be that easy. WRONG. It can be that easy. In fact, I’m going to show you just how easy it is to promote read more…

More than a thousand words – Part III

3 crucial considerations in photo-editing

You’ve done it. You’ve created the perfect ring. You brought your vision to life and now you’re ready to sell that bad boy. You’ve read our parts one and two in this series and learned how to take perfect picture. But it’s still not looking exactly right. If you can read more…

The Biggest Marketing Opportunity You’re Missing

Use customer reviews to attract Millennials

After closing the sale, the smart salesman always says, “Be sure to let your friends know where you got it.” This simple statement has generated referral sales for decades. However, times have changed. It’s not enough to depend on word of mouth, especially if your main target is the Millennial read more…

3 things you need to know right now about social media

Tailor your approach to your demographic

Tailor Your Social Media Social media looks a lot different today than it did when Facebook hit the scene in 2004. Today there are over a dozen social media outlets to choose from, and if you’re like some, you’re only now realizing the full selling potential of each platform. Now read more…

Wise Up!

Learn great tips and tricks with Stuller Hacks

Alas, it’s nearly time for the kiddies to say farewell to summer and hello to a new school year. Time to trade the bicycles for books and Candy Crush for calculators. Sigh. But, you know, I kind of envy kids a little bit. Right now, I’d love to go back read more…

« Older Entries