Tag Results: how-to

Instagram For Beginners

Just in time tips for Valentine's Day

In our last social media blog, we promised a follow-up, so here we are— back for Round 2. Less than a month away from Valentine’s Day (one of the biggest days of a jeweler’s year), we’ve decided to focus on the upcoming holiday and how you can use Instagram to read more…

Beyond the Basics: Facebook Advertising

For less than 20 minutes and $20, you can attract new customers

Are you on Facebook but haven’t figured out the right way to advertise? Never fear, this article will help expand your reach to new levels. With the right merchandise, messaging and marketing guidance, you can have customers telling the world (literally) how great your store is. If you are in need read more…

Which Cleaner Does What?

Explaining your jewelry care line

When I talk to jewelers, there is a growing understanding of the importance of offering their customers products for at-home jewelry care. Your customers are sophisticated and recognize that their jewelry purchases represent significant investment that needs to be cared for appropriately. In addition, they are well versed in the read more…

Casting Pro

Step by step guide to getting the most out of your cast

Casting blends old and new in truly remarkable fashion. Our industry is constantly changing, adapting ancient techniques to modern technology. So, we’ve asked our experts to walk us through lost wax casting: STEP 1. PATTERN Wax patterns are made by one of the following ways: carving, build-up, hand forming, or mold read more…

Working With Platinum

Easy steps to guide you

Platinum in its finished state is an absolutely beautiful metal. It can also be a little tricky when working it due to the softness of the metal. Knowing what tools and techniques to use can make the job a whole lot easier. There are a few things you need to know read more…

Sizing A Channel Set Mounting

Angela shares her sizing tips

Have you ever experienced the nightmare of sizing down a channel set mounting that has already been set, with the channel running across the shank (see illustration 1)? If so, you may have also experienced the stones falling out or becoming loose. Though this problem does not exist with all read more…

Three Tips to Simplify the Earring-Setting Process

Save time and money with these helpful hints from Stuller’s Stone Setting Director

Every so often, I hear questions from jewelers who struggle with pin vises and breaking earring posts. Broken posts are often mistakenly identified as failed solder joints, but usually these problems can be avoided with proper setting practices. I’d like to share some of my setting tips with you. Start read more…

Get Millenials in Your Door Today

Five tips to help you attract this high-spending generation

You know that the Millennials, sometimes called Gen Y, are an up-and-coming – and high-spending! – age group. These 86 million 18- to 34-year olds account for $1.3 trillion of consumer spending each year1. Yes, that’s trillion with a t! You also know you have to find ways to reach read more…

Five Tips to Increase your CounterSketch Sales

Sales Director Heather Kutzman shares the secrets to success

If you’ve already used CounterSketch Studio, you know what a powerful tool this customization software is. You know, for instance, that you don’t have to lose another sale because what you have in your case isn’t quite right. You know you have a solution when your customer says, “I like read more…

The Newest and Best Innovation in Casting

Shawn Albert explains why Ferro Vest V.H.T. is the perfect investment for casting

Alex Graham here. Once again I have forced enlisted the help of Shawn Albert, Tools Product Manager, to get all the details on an exciting new product Stuller is offering! Shawn, what do you have for me this time? Ferro Vest V.H.T (22-4745). … Okay …That’s … exciting! You don’t read more…

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