Tag Results: customization

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Feature Friday – Mona Stott

The deliverer of budgeted, quality jewelry tailored to taste

Years ago, I managed a local retail clothing when the management of a neighboring jewelry chain had a headhunter approach me. Terrified, I repeatedly refused, for I knew nothing about jewelry. However, they persisted, assuming I was playing hardball for the purpose of salary negotiation. Eventually, I gave in and read more…

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Meet the March Bridal Madness Champion

All about Carlos Arizmendi — the designer since day one

I was roughly 14 years old when my mom sent me to my uncle’s jewelry shop to lend a hand. I began as an errand boy, though unbeknownst to me, I was training to make jewelry. Most apprentices learn their craft by first doing repairs. However, my uncle taught me read more…

Meet David Adamson – The Defending Champ

Winner of last year’s inaugural Battle of the Benches ® competition

Our first Battle of the Benches® competition played host to over 200 jewelers from around the country and three days of excitement, education and an exhilarating jewelry-making challenge. David Adamson came into the competition calm and collected. He was anxious, but not nervous. He was eager to participate and awaited read more…

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Using Custom Design to Attract Media Attention

Tell your customization story with a little free help from media outlets

In an earlier post, Selling the Story of Custom Design, we talked about how your website can create a story. This time we’re focusing on telling your story using local media. In addition to creating visibility in your community, it generates free content that you can feature on your website, in read more…

The Journey of a Ring

Part 1: The room where it all begins

Each year, everyday consumers purchase millions of engagement and fashion rings. For centuries, this piece of jewelry has consistently proved itself the most popular. But have you ever thought about the journey a ring takes to become a fully set piece? Did you know it starts simply as an idea read more…

Feature Friday: Evan Silbert

A journey from the Caribbean to customization

Fifteen years ago, while completing my bachelor’s degree in television production, I worked a number of sales jobs. I always took a lot of pride in what I did and had a hard time when coworkers fell short of my expectations. Maybe I just liked things done my way! An read more…

Post-Sales tips

Be a Timeless Bride (With a Trendy Twist)

7 unique engagement ring styles that command attention

Today’s brides want to make an individual fashion statement. But, it doesn’t mean that they want to venture too far from the beaten path when it comes to picking an engagement ring. Subtle details like small adjustments or hidden elements are just the right touches to make a ring unique read more…

Feature Friday – Harris Botnick

Chief Cook, Bottle Washer, and Jeweler Extraordinaire

I was a film major at University of Alabama. UA does have an excellent School of Communications, but I realized towards the end of my program that I was most likely ending where NYU would probably start. (On a side note, my major film project happen to be a jewelry read more…

Selling the Story of Custom Design

Tips to drive traffic to your store

Offering customized jewelry is no longer an exception, it’s expected. With The Knot reporting that 45% of grooms customize the engagement ring, how do you communicate that a visit to your store means getting the perfect personalized ring? Step 1 – make sure your website tells your custom design story. read more…

Engraving Machine Mash Up

What will work best for your store?

An art practiced since ancient times, engraving is a popular way to personalize a piece of jewelry. And there are many ways to do so – a special message, a finish, a unique pattern, and many more. If you’ve been thinking about offering some form of engraving in your store, read more…

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