Tag Results: customization

Feature Friday: Evan Silbert

A journey from the Caribbean to customization

Fifteen years ago, while completing my bachelor’s degree in television production, I worked a number of sales jobs. I always took a lot of pride in what I did and had a hard time when coworkers fell short of my expectations. Maybe I just liked things done my way! An read more…

Post-Sales tips

Be a Timeless Bride (With a Trendy Twist)

7 unique engagement ring styles that command attention

Today’s brides want to make an individual fashion statement. But, it doesn’t mean that they want to venture too far from the beaten path when it comes to picking an engagement ring. Subtle details like small adjustments or hidden elements are just the right touches to make a ring unique read more…

Feature Friday – Harris Botnick

Chief Cook, Bottle Washer, and Jeweler Extraordinaire

I was a film major at University of Alabama. UA does have an excellent School of Communications, but I realized towards the end of my program that I was most likely ending where NYU would probably start. (On a side note, my major film project happen to be a jewelry read more…

Selling the Story of Custom Design

Tips to drive traffic to your store

Offering customized jewelry is no longer an exception, it’s expected. With The Knot reporting that 45% of grooms customize the engagement ring, how do you communicate that a visit to your store means getting the perfect personalized ring? Step 1 – make sure your website tells your custom design story. read more…

Engraving Machine Mash Up

What will work best for your store?

An art practiced since ancient times, engraving is a popular way to personalize a piece of jewelry. And there are many ways to do so – a special message, a finish, a unique pattern, and many more. If you’ve been thinking about offering some form of engraving in your store, read more…

Feature Friday – Dianna Rae High

The Southern Custom Queen

I started in the jewelry business when I married my husband in 1984. He grew up in a family jewelry store and my father-in-law inspired me to get into the business.  Many years later, I still love to be on the sales floor! Being a part of the most special read more…

A Gemvision Narrative – The Pirate Ship Ring

Shipwrecks, an octopus battle, and more

Working in Gemvision technical support, we get our fair share of requests to create designs. Although technical support is not a distribution?, we are an education and support system for our users. Often times, we will get requests for designs that really stand out, and we always remember that one read more…

What Happened At JCK Las Vegas…

Highlights from North America's largest jewelry trade show

Wow! It’s been a long week, and we are back at Stuller headquarters in Lafayette, LA (still trying to recover from our Vegas time zone hangover). We’ve made it through JCK yet another year, and we had a blast meeting all of you JCK goers. This year was different for read more…

Feature Friday – David Adamson

The grateful jeweler

My father, Jimmy Adamson, was a watchmaker who owned Jimmy Adamson’s Jewelry store. As I kid, I remember going to his shop and seeing all kinds of cool machines, fire, bits and pieces, fire, gems and did I mention fire? I used to play around with all the cool stuff read more…

BENCH JEWELER WORKSHOP WRAP UP

A weekend of benches, battles, tips, and techniques

This past weekend, we welcomed more than 200 jewelers from around the country to our annual Bench Jeweler Workshop here at our global headquarters. The event started off with a bang on Friday, April 1st as customers were able to tour our 600,000 square foot manufacturing facility. Our inaugural Battle read more…

« Older Entries Recent Entries »