Tag Results: color

Pantone® 2017 Color of the Year

Greenery—A fresh new shade leads the way

In the midst of the bustle of the holiday season, Pantone released its 2017 Color of the Year. Though hard to imagine, the rush of the peak selling season will soon pass and springtime will be upon us. With each new year, we are gifted with opportunities of renewal, growth, read more…

Pantone’s Fall Palette

Gemstone shades of the season

Colored gemstones aren’t just for celebrating birthdays and anniversaries — they’re opportunities to merge color and personality to create unique, striking designs. This look at Pantone’s fall colors will allow you to playfully select gemstones to coordinate with the trendy shades of the season.   Pantone’s Riverside Commanding the importance of blue this fall, the read more…

Sell With A Story: Rubellite Tourmaline

With a name like rubellite, you can be pretty sure it’s a) red and b) probably connected to ruby. You’re absolutely right. Rubellite is a red tourmaline with a stunningly intense color similar to ruby. And they share a common Latin root: ruber or rubellus meaning either reddish brown or read more…

SELL WITH A STORY: ALEXANDRITE

By gemstone standards, alexandrite is a newcomer. What does it matter that it was formed 2 billion years ago? It didn’t exist for us until 1833, when emerald miners in Russia’s Ural Mountains found what looked like an emerald — but not quite. Count Lev Alekseevich Perovski, who managed the read more…

GET IN THE MOOD

How color affects your attitude

Even without realizing it, we associate color with emotion. Do the phrases feeling blue or green with jealously ring any bells? Color resonates with everyone differently and can elicit different emotional reactions from people. What color do you gravitate to when you’re feeling happy? Sad? Excited? Here are some common read more…

Pantone® 2016 Colors of the Year

Serenity and Rose Quartz

With all the chaos going on in the world nowadays, it’s no wonder why, for the first time ever, color authority Pantone® chose two colors to represent 2016, Rose Quartz and Serenity. Serenity. Think the calm skyline when the sun is going down and the transition of color from blue read more…

WHAT’S YOUR PREDICTION?

The 2016 Pantone® Color of the Year

Will the maritime-inspired Snorkel Blue take the cake and be named 2016’s Color of the Year? Or maybe the sunny-toned Buttercup? Or maybe we’ll stay in the reddish-hued family with fiery Fiesta. With so many brilliant options, how will Pantone choose just one? We asked some of our gem-savvy folks read more…

Toasting Marsala

Celebrating Pantone's Color of the Year

Marsala, Pantone’s Color of the Year, is a stirring and flavorful shade. Much like the fortified wine that gives Marsala its name, this grounding, full-bodied red-brown hue emanates a sophisticated, natural earthiness. Equally tempting to women and men, Marsala is flattering against most skin tones and is a great go-to read more…

Quick! You’ve only got 9 seconds!

How store design entices customers

With a lengthy background in retailing and store design, I’m always looking at how a store environment can be improved. And I’m always amazed at how storeowners forget to take a look at their stores from their customers’ viewpoint. With independent jewelers now competing against big box stores and the read more…

What you’re missing this Valentine’s Day

Add Chemical X to finish the sale

The classic ingredients for the perfect Valentine’s Day gift include jewelry, chocolate, wine, and flowers. But with everyone following the same recipe, how can you stand out in a sea of rose petals and ribbon? Let’s take a minute to study the PowerPuff Girls. Never heard of them? Shame. Here’s read more…