Tag Results: amethyst

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Sell With a Story: Ametrine

Quartz is one of the earth’s most common minerals, and ametrine is a quartz gem, like the amethyst and citrine that combine to create it. That should mean it’s common, right? Guess what? Nothing could be farther from the truth. Ametrine’s unusual coloration and rarity place it in a class read more…

Pantone Color of the Year 2018 Ultra Violet

Introducing Ultra Violet: Pantone® 2018 Color of the Year

Purple reigns king as we usher in a new year of trends

“Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” – Pantone Color Institute Ultra Violet: 2018 Color of the Year This is it! Pantone® Color Institute has announced Ultra Violet as the 2018 Color of the Year. From the vibrant shades of years past (see above) to this eye-popping purple, Pantone’s read more…

Selling with a Story: Amethyst

Elizabeth Raffel shares her insights about storytelling and selling amethysts

Romancing the Stone   Try to imagine a world without stories. It’s impossible because stories give shape to everything we experience, learn, and imagine. We love to hear them, and we love to share them. Stories tap into emotion and build relationships. The best stories are re-told through the centuries. read more…