Sell with a Story: Citrine
Affordable and fashionable, citrine’s warm yellow shades captivate the viewer. The color reminds me of aspen trees in the fall — a vivid orange-yellow so intense it takes your breath away. This is the brilliant, energizing shade of citrine I love, as do many other fans of this mesmerizing gemstone. What better way to celebrate November birthdays than with a spot of sun? Citrine also celebrates the 11th and 13th wedding anniversaries and anyone born under the sign of Gemini.
Of course, it doesn’t hurt that we celebrate such radiance at a time of year when the sun grows pale and is often obscured. Or perhaps you’d like a reminder of rich fall foliage? Choose Madeira Citrine in shades of deep earthy red — a perfect complement to neutrals.
Shades of meaning
The intense orange-yellow citrine reminds me of saffron, a shade holding great meaning in the Eastern traditions. It has long been associated with spiritual enlightenment and inner peace. Buddhist and Hindu monks wear robes this color as part of their spiritual practice. I’m definitely pursuing inner peace, but I’d rather wear a ring, pendant, and earrings set with citrine!
Actually . . .
Citrine is quartz, the second most abundant mineral in the earth’s crust, and it’s not usually considered rare. Yet natural citrine is indeed rare. Today, most citrine is amethyst heat-treated to achieve citrine’s sunny hues. Because amethyst and citrine are both quartz, they can grow together in the same bi-color crystal we know as ametrine.
Talk about timely —
On October 27th, Stuller was awarded the prestigious Manufacturing Honors in the Business/Day Wear category for this elegant citrine ring. The Manufacturing Honors distinction celebrates outstanding use of colored gemstones and cultured pearls in jewelry appropriate to be manufactured in production quantities. Only five of these awards are given — one for each category in the contest.
What’s in a name?
For centuries, citrine was called topaz because the colors are similar and they were both found on Topazios, an island in the Red Sea, off the Egyptian coast. In 1556, German metallurgist and father of modern mineralogy, Georg Bauer, published an article referring to yellow quartz as “citrine.” The name comes from the French word “citron” which many think means lemon. At that time it actually referred to a large fragrant citrus fruit that was one of the four original citrus fruits. (The others are pommelo, mandarin, and papeda.) Though “citron” is not a lemon as we know it, its thick bumpy rind boasts a beautiful rich yellow. While researching this post, I came across several alternative names for citrine. One is the imaginative “Bohemian Topaz” and the other, “Cairngorm,” is an ancient Celtic name used in Scotland.
To the point
Thousands of years before it became “citrine,” this gem adorned tools, weapons and jewelry. It was popular during the Hellenistic period in ancient Greece and can be traced back further to Egypt and other parts of ancient Europe where it was often associated with burials. Its popularity grew through the ages. By the 17th century, it was discovered in Scotland and quickly found favor with Scottish weapon makers who used it to adorn dagger handles. Some were so enamored of its qualities they made the dagger blade from a single large citrine crystal.
The queen and citrine
From the early days of her long reign, Queen Victoria had a passion for gems found within her realm, and she had the means to make them her own. Considering that her kingdom included India, she could choose to her heart’s content. Yet of all these treasures, her favorite was citrine with its sunny exuberance.
Perhaps this was because she loved Scotland, and citrine deposits had been found there. In 1852, she and her beloved consort, Prince Albert, built Balmoral Castle in the Scottish Highlands. She commanded that all visitors to Balmoral wear full Highland plaid attire that included kilt pins and other jewelry. And what was the finishing touch? The jewelry had to be adorned with citrine, her favorite gemstone.
We all know emotion plays a major role in buying jewelry. We see the beauty and we want it. Yet sometimes we need an extra impetus to buy. For instance, I already have a lot of jewelry, but I can come up with amazing justification to buy the next piece. On more than one occasion, simply hearing about a gem’s power has tipped the scales to make the purchase. This is ironic because I’m scientifically oriented and may not actually believe it. But I believe in the gem’s beauty and the promise of more is too tantalizing to resist.
We attribute many gifts to citrine. Here are a few.
- It protects against a variety of evils from snake venom to wicked thoughts. This encouraged people to wear or carry it.
- It helps heal the heart, kidney, digestive tract, liver and muscles.
- It imparts joyfulness, youth, and vitality. Are you kidding? We all want this.
- It promotes creativity and enhances personal clarity. This is another winner.
- And it eliminates self-destructive tendencies.
In other words, this is one purpose-driven gemstone.
Create with citrine
Whatever shape or size citrine your customer wants, we have it or can get it. Then you and your customer can create a stunning fashion look or a classic beauty from our many mountings, including our flexible 3C styles. If your customer requests additional changes, our CAD/CAM Services steps in to help. Just give them a call. If you own CounterSketch® you can customize the design right there in your store.
How popular is citrine in your store? Tell us what your customers want in the comments section.