If You Were a Gemstone, Which Would You Be?

Brilliant results from our August blog poll

In July, we hosted Gemstone Month – a celebration of all things gemstones – on Pinterest. We shared new styles, fun facts, loose stones, gem art, and much more. And if you stopped by our Stuller Blog and Twitter  during the month, you probably noticed our poll question: If you read more…

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Cosmic Jewelry Constellations

How our Fall 2017 Fine Jewelry Collection aligns with today's solar eclipse

Look up in the sky. It’s a bird, it’s a plane, it’s a . . . solar eclipse!   As you’re probably aware, today a total solar eclipse falls upon the United States. Step outside and take a look, because the next total solar eclipse won’t roll around until 2024. read more…

Feature Friday – Russell Brown

The inventive goldsmith with a passion for creating

“My biggest tip to those in our industry: take pride in what you create.” – Russell Brown   At the age of 15, Russell Brown started in the jewelry industry with his father. In the early 80s, Brown’s dad bought jewelry from a family friend and began selling the gold at read more…

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Embark on the CanadaMark™ Journey

Ethically sourced diamonds tracked from mine to market

Know your audience. Customers are placing more weight on purchasing environmentally conscious diamonds than ever before. And with the Internet only a click away, consumers have become well informed buyers as they spend more time researching their purchases. We’ve all encountered that customer who — after a 30-minute Wikipedia consultation read more…

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5 Ways to Build a Relationship with the Happy Couple

You just sold that engagement ring. Now what?

You’ve journeyed with your customer for the last three weeks. From examining endless ring styles to evaluating multiple diamonds, your client finally says “I do” to the ring. But your union doesn’t end there. Here are five post-sale tips to help you to follow through with opportunities after the engagement read more…

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A Disney Inspired Enchanted Engagement

A Stuller style for each of your favorite Disney ladies

One of my favorite things to do when I get to work each morning is to check out any new styles uploaded to Stuller.com overnight. (There really is something new almost that often.) So one morning as I sipped my coffee and ogled fresh bridal pieces, I stumbled across this read more…

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Trend Alert: Classic Pearls with Contemporary Twists

Incorporate these fashionable spins into an original style

Of all the gems, classic pearls are perhaps the most mysterious. Because they’re abundant today, it’s hard for us to imagine natural pearls as uncommon, particularly those of any size. But in fact, pearls are so rare that for millennia they were the most coveted gems. So much so that read more…

Your Monthly Guide to Profitable Store Planning

How to create a successful August agenda

With August upon us, the summer doldrums are finally coming to an end. While some markets thrive from summer tourism, others have seen a slump over the past few months. But at last, the kids head back to school while vacationers wind down and return to their work lives. By read more…

5 Ways to Rock the Two-Stone Trend

Set off the two-stone style with these gemstone pairings

You’ve seen them on the runway, you’ve heard about their popularity, and now they’ve made a splash in our industry. The two-stone trend has become a customer favorite. We see double everywhere, even in the wedding scene. Aside from trendy engagement rings, two-stone rings hold great appeal as anniversary gifts read more…