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The Mystery of Stuller Dum Dums

If you’ve ordered from Stuller before, you’ve likely encountered the surprise suckers added into each package. These Dum Dums have become a Stuller staple, a sugary signature to light your eyes and add sweetness to your day. And, if you’re a regular, you may have noticed that depending on the season read more…

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Feature Friday – Chelsea Swank

The second-generation creator of eclectic styles and eerie designs

In honor of Halloween, we’re featuring Chelsea Swank this week – a jeweler with an eclectic style and eerie designs.   Meet Chelsea Swank I am a second-generation jeweler from Portland, Oregon. I’d describe my design aesthetic as Gothic Bohemian with celestial tendencies. Our inventory, available on our Etsy shop, is read more…

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Halloween Tricks and Jewelers’ Treats

Cosmic thoughts on jewelry, rites of passage, and the turning of the seasons

Without superstition, there would likely be no jewelry business. There’s nothing exactly rational, after all, about wearing a certain kind of ring to commemorate a life event. And of course, there’s no scientific link between our particular birthstone and our personality or character. Wearing jewelry is something we do for read more…

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An Intro to Instagram Advertising and Analytics

What to measure before you monetize

In Instagram For Beginners, a blog we produced just shy of Valentine’s Day 2017, I teased that I would dive deeper into Instagram strategy in a follow-up piece. As we approach the biggest selling season in our industry, I figure it’s about time to deliver on that promise. So, let’s read more…

Disney Villain Inspired Jewelry

Dare to be Dark with Disney Villain Inspired Jewelry

Stuller styles for those Disney evildoers you hate to love

We’re back again . . . and this time with a vengeance featuring Disney villain inspired jewelry.   There’s a chill in the air, pumpkin spice is literally everywhere, and Halloween is only days away. It’s the time of year where we celebrate all things fall and appreciate all things read more…

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5 Push Present Jewelry Suggestions For New Mothers

After a labor of love, gift new mothers with a precious memento

Mothers don’t get enough credit. Sure there’s Mother’s Day, or “Little Christmas” as some jewelry professionals call it, but moms deserve constant recognition. Think about it: they’re our go-to advisors, our silent (and persistent) supporters, and our loving shoulders to cry on. Heck, just imagine how many times you’ve actually read more…

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How to Train Your Staff Like a Boss

Tips and resources for creating a savvy staff

Ensuring that your sales associates know how to close sales and increase customer confidence and loyalty is just one of your jobs as the boss. It’s challenging to find effective training that benefits your newcomers and seasoned vets alike. And while no single training regime will align perfectly with your read more…

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Feature Friday – Annette Kinzie

The employee-turned-owner of Leonard Jewelry in Stillwater, Oklahoma

“We love this business because it combines the opportunity to work with beautiful jewelry in a great industry while serving our community!” – Annette Kinzie   I began working in the jewelry business for Mr. Leonard in high school and throughout my college years at Oklahoma State University in Stillwater, read more…

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Boost Your Business with Gemvision Online Training

Get the most from your Gemvision software without even leaving your store

At Gemvision, we’re committed to making our software profitable and easy to use. Training provides a crucial component to maximizing your investment. While we offer in-house training, we understand that getting away from the shop can be a challenge. You have an alternative. Through a remote training subscription, you can read more…

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Can We Improve On What Nature Creates?

Swarovski Genuine Topaz – Enhancing Brightness, Fire and Color

Discover How Swarovski Genuine Topaz is Enhanced Through a Proprietary TCF™ Process   Let’s talk topaz, a stone treasured through the ages and in the early days of discovery, often mistaken for a diamond. In fact, in the late 18th century the “Braganza Diamond,” a massive 1650ct topaz, found its way from the read more…