Jewelry Catalog Know-How

Alix Gonsoulin, Stuller's Jewelry Director, introduces our most exciting and comprehensive jewelry catalog to date

By now, you’ve probably received your copy of the 2015 – 2016 Jewelry Catalogyour newest one-stop shop for ready-to-wear jewelry! And you’re probably noticing that this book is unlike any other fine jewelry catalog we’ve published.

This catalog is completely revamped. The layouts and product assortments are improved. It’s vastly extensive in its product offering. And you will absolutely love it!

The 2013 Jewelry Catalog captured only a fraction of what we have to offer, so in late 2013, we were given the task to re-evaluate the way we create our fine jewelry catalog. My coworkers and I set off on a mission to make the best fine jewelry catalog our customers have ever experienced. It needed to be something comprehensive. Something that wouldn’t require you to reach for other books to find exactly the right piece. Something organized the way your customer shops. Something with an index that would bring you to the item you need. Something as beautiful as it is functional.

In planning for this book we started with you, our customers, in mind. We looked back through the years of comments you supplied us about our past catalogs. We polled customer survey group studies and asked you directly what would make an ultimate fine jewelry catalog selling tool. We took a look at the industry standard for catalogs. And we heard one them loud and clear: You wanted the right organization with the best navigation. After months of long nights working and noshing Gardetto’s and M&Ms, we finally delivered 900 pages of selling magic.

Why am I so stoked about the new catalog? Take a look at just some of its great features:

  1. Organization
    This book is organized by product type – the way your customer shops. Rings, neckwear, bracelets, earrings, chains, bridal, family, and religious all have separate sections.
  1. Product Detail
    Everything you need to know about each piece of jewelry is listed right beside it – available, matching styles, mountings, and semi-mount style numbers.
  1. Section Overhaul
    We made our shopping experience more seamless. The gemstones section is laid out by stone type, and the chains section is organized by metal quality.
  1. Completely New
    For the consumer who doesn’t quite know what to get to commemorate a moment in time, we’ve developed a specialty section that organizes jewelry by stories and brands. We also included a section devoted to just sterling silver for your price conscious customers.

Check back every Wednesday to see new videos about the 2015 – 2016 Jewelry Catalog. I’ll show you all the newest and best features so you can get the most from this great selling tool.

Haven’t received your copy of the 2015 – 2016 Jewelry Catalog? Click here to order your copy today.

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