The Sales Floor

4 Simple Steps to Spring Cleaning

Your last chance to come clean before summer begins

As a jeweler, you should be grateful for the opportunity late spring presents to do some much-needed spring cleaning, organizing, and freshening before the heat of summer sets in. And as for your store, here’s a few pointers on where to start. Step 1: Wipe the ceilings. Wipe the walls. read more…

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Secure Your Store

Beef up your store security with these simple precautions

According to the Jewelers’ Security Alliance, jewelry crime accounted for $72.4 million in losses last year, increasing 4.5% over 2015. Robbery occurred less while burglary and theft are on the rise. January and February were the most active months for crime, with instances occurring most frequently from 10:00am-12:00pm. Three-minute burglaries read more…

Customer events rocks on the rocks

Customer Events: Rocks on the Rocks

Host your customers to boost relationships and returns

Developing a relationship with your clientele should be as fun as it is rewarding. As their jeweler, you know their needs and style. So why not invite them over for a party? But not just any party, host a “Rocks on the Rocks.” These after-hour events are gaining popularity as read more…

The Poll Results Are In!

Visual merchandising tips for the holidays

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be read more…

Disengaged Dudes

The ultimate guy's guide to wedding bands

It is likely that the bride-to-be in your store has been planning her special day for a while now, perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine read more…

My Bridge Experience – Fred Hornshuh

Owner of Carlson Brothers Jewelry shares his Bridge story

My name is Fred Hornshuh I’m a 41-year-old, 3rd generation jeweler, who owns and operates Carlson Brothers Jewelry in Tacoma, Washington. The store has been family owned for more than 70 years, founded by my great uncle, now 92 years old, in 1942.  We employ several jewelers, a wax carver, and read more…

Timing Is Everything

Your holiday checklist

Jewelry making has always been tightly linked with the seasons. Just as jewelers today work around a calendar studded by trade shows, holidays, and other annual moments, jewelers of the past had to deal with sometimes dizzying expectations based on the time of year. In some cases, those expectations still read more…

Sell With A Story: Lapis Lazuli

High quality lapis has such an extraordinary color that, once seen, you can never forget it. This intense, brilliant blue defies easy description. Across all cultures blue is chosen as the favorite color and it is considered calming. But personally, I find lapis blue a lavish exciting color that grabs read more…

Selling the Story of Custom Design

Tips to drive traffic to your store

Offering customized jewelry is no longer an exception, it’s expected. With The Knot reporting that 45% of grooms customize the engagement ring, how do you communicate that a visit to your store means getting the perfect personalized ring? Step 1 – make sure your website tells your custom design story. read more…

Which Cleaner Does What?

Explaining your jewelry care line

When I talk to jewelers, there is a growing understanding of the importance of offering their customers products for at-home jewelry care. Your customers are sophisticated and recognize that their jewelry purchases represent significant investment that needs to be cared for appropriately. In addition, they are well versed in the read more…

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