The Sales Floor

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Find everything you need just in time for the Holidays

Holiday Season is Here! While you’re busy preparing for the peak season, so are we. We’ll be working overtime to fill any and all requests to exceed your needs this holiday season. Our call center is open later and even on Saturdays while our production departments shift into overdrive. Check out read more…

Advisory Panel Event Betty White Jewelers Customer Events

Customer Events: Assemble an Advisory Panel

Offer the exclusive opportunity to preview your newest items

Understand your clientele – Host your own Advisory Panel event!   How do we generate more foot traffic? How do we attract a younger audience? As in most retail stores, this is our constant burning question. It’s one thing to point out how we differ from our competitors offering a read more…

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5 Ways to Build a Relationship with the Happy Couple

You just sold that engagement ring. Now what?

You’ve journeyed with your customer for the last three weeks. From examining endless ring styles to evaluating multiple diamonds, your client finally says “I do” to the ring. But your union doesn’t end there. Here are five post-sale tips to help you to follow through with opportunities after the engagement read more…

4 Simple Steps to Spring Cleaning

Your last chance to come clean before summer begins

As a jeweler, you should be grateful for the opportunity late spring presents to do some much-needed spring cleaning, organizing, and freshening before the heat of summer sets in. And as for your store, here’s a few pointers on where to start. Step 1: Wipe the ceilings. Wipe the walls. read more…

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Secure Your Store

Beef up your store security with these simple precautions

According to the Jewelers’ Security Alliance, jewelry crime accounted for $72.4 million in losses last year, increasing 4.5% over 2015. Robbery occurred less while burglary and theft are on the rise. January and February were the most active months for crime, with instances occurring most frequently from 10:00am-12:00pm. Three-minute burglaries read more…

Customer events rocks on the rocks

Customer Events: Rocks on the Rocks

Host your customers to boost relationships and returns

Developing a relationship with your clientele should be as fun as it is rewarding. As their jeweler, you know their needs and style. So why not invite them over for a party? But not just any party, host a “Rocks on the Rocks.” These after-hour events are gaining popularity as read more…

The Poll Results Are In!

Visual merchandising tips for the holidays

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be read more…

Disengaged Dudes

The ultimate guy's guide to wedding bands

It is likely that the bride-to-be in your store has been planning her special day for a while now, perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine read more…

My Bridge Experience – Fred Hornshuh

Owner of Carlson Brothers Jewelry shares his Bridge story

My name is Fred Hornshuh I’m a 41-year-old, 3rd generation jeweler, who owns and operates Carlson Brothers Jewelry in Tacoma, Washington. The store has been family owned for more than 70 years, founded by my great uncle, now 92 years old, in 1942.  We employ several jewelers, a wax carver, and read more…

Timing Is Everything

Your holiday checklist

Jewelry making has always been tightly linked with the seasons. Just as jewelers today work around a calendar studded by trade shows, holidays, and other annual moments, jewelers of the past had to deal with sometimes dizzying expectations based on the time of year. In some cases, those expectations still read more…

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