The Sales Floor

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Pack Your Bags, It’s Tucson Time!

Here's a quick guide to visiting AGTA GemFair 2018

One of the jewelry industry’s longest standing traditions is the pilgrimage to Tucson each February. Buyers come from all over in search of the latest in colored gemstones and cultured pearl trends. By this time next week, many colors in many forms will light up the desert landscape. So whether read more…

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Customer Events: Casting in Seattle

How Goldmine Design drives foot traffic with creativity, charm, and a unique casting experience

When you have 450 square feet of space to run a manufacturing facility, you make every inch count—and Seattle-based Goldmine Design has been doing just that since 1994. Sitting street-side off Seattle’s 1st Avenue, Goldmine has turned a small workspace into a jewelry-making powerhouse complete with dreams turned realities, a read more…

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5 Tools for Custom Selling Success this Holiday Season

How to be prepared when Holiday shoppers start streaming in

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” But wait, let’s take a step back—this is jewelry, not war. Though admittedly, with custom jewelry, sometimes it’s hard to tell. Expectations are high, budgets are in place, and negotiations are at stake. So how will you read more…

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Navigate Stuller Holiday Lead Times [Infographic]

Find everything you need just in time for the Holidays

Holiday Season is Here! While you’re busy preparing for the peak season, so are we. We’ll be working overtime to fill any and all requests to exceed your needs this holiday season. Our call center is open later and even on Saturdays while our production departments shift into overdrive. Check out read more…

Advisory Panel Event Betty White Jewelers Customer Events

Customer Events: Assemble an Advisory Panel

Offer the exclusive opportunity to preview your newest items

Understand your clientele – Host your own Advisory Panel event!   How do we generate more foot traffic? How do we attract a younger audience? As in most retail stores, this is our constant burning question. It’s one thing to point out how we differ from our competitors offering a read more…

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5 Ways to Build a Relationship with the Happy Couple

You just sold that engagement ring. Now what?

You’ve journeyed with your customer for the last three weeks. From examining endless ring styles to evaluating multiple diamonds, your client finally says “I do” to the ring. But your union doesn’t end there. Here are five post-sale tips to help you to follow through with opportunities after the engagement read more…

4 Simple Steps to Spring Cleaning

Your last chance to come clean before summer begins

As a jeweler, you should be grateful for the opportunity late spring presents to do some much-needed spring cleaning, organizing, and freshening before the heat of summer sets in. And as for your store, here’s a few pointers on where to start. Step 1: Wipe the ceilings. Wipe the walls. read more…

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Secure Your Store

Beef up your store security with these simple precautions

According to the Jewelers’ Security Alliance, jewelry crime accounted for $72.4 million in losses last year, increasing 4.5% over 2015. Robbery occurred less while burglary and theft are on the rise. January and February were the most active months for crime, with instances occurring most frequently from 10:00am-12:00pm. Three-minute burglaries read more…

Customer events rocks on the rocks

Customer Events: Rocks on the Rocks

Host your customers to boost relationships and returns

Developing a relationship with your clientele should be as fun as it is rewarding. As their jeweler, you know their needs and style. So why not invite them over for a party? But not just any party, host a “Rocks on the Rocks.” These after-hour events are gaining popularity as read more…

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