The Sales Floor

The Poll Results Are In!

Visual merchandising tips for the holidays

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be read more…

Disengaged Dudes

The ultimate guy's guide to wedding bands

It is likely that the bride-to-be in your store has been planning her special day for a while now, perhaps even since she was a young girl. More often than not, she has a good idea of the type of engagement ring she’s going after. She’ll bring along clippings from a magazine read more…

My Bridge Experience – Fred Hornshuh

Owner of Carlson Brothers Jewelry shares his Bridge story

My name is Fred Hornshuh I’m a 41-year-old, 3rd generation jeweler, who owns and operates Carlson Brothers Jewelry in Tacoma, Washington. The store has been family owned for more than 70 years, founded by my great uncle, now 92 years old, in 1942.  We employ several jewelers, a wax carver, and read more…

Timing Is Everything

Your holiday checklist

Jewelry making has always been tightly linked with the seasons. Just as jewelers today work around a calendar studded by trade shows, holidays, and other annual moments, jewelers of the past had to deal with sometimes dizzying expectations based on the time of year. In some cases, those expectations still read more…

Sell With A Story: Lapis Lazuli

High quality lapis has such an extraordinary color that, once seen, you can never forget it. This intense, brilliant blue defies easy description. Across all cultures blue is chosen as the favorite color and it is considered calming. But personally, I find lapis blue a lavish exciting color that grabs read more…

Selling the Story of Custom Design

Tips to drive traffic to your store

Offering customized jewelry is no longer an exception, it’s expected. With The Knot reporting that 45% of grooms customize the engagement ring, how do you communicate that a visit to your store means getting the perfect personalized ring? Step 1 – make sure your website tells your custom design story. read more…

Which Cleaner Does What?

Explaining your jewelry care line

When I talk to jewelers, there is a growing understanding of the importance of offering their customers products for at-home jewelry care. Your customers are sophisticated and recognize that their jewelry purchases represent significant investment that needs to be cared for appropriately. In addition, they are well versed in the read more…

Why Should You Carry Jewelry Care Products?

Tips from Stuller's Senior Visual Merchandising and Packaging Product Manager

As a senior product manager here at Stuller, and a life-long lover of jewelry, I get lots of questions about jewelry care and cleaning. One question that arises from jewelers often: why should I carry a line of jewelry care products? Offering a jewelry care line is just a smart business read more…

REVITALIZE YOUR BUSINESS

Continuing education with Stuller

You unlock the door to your business. You turn the lights on. You make the coffee. You set the cases. You repair the work. You sell the work. You take out the trash. You close the books. The list goes on… Owning a small business has its perks. You’re the read more…

OUR DOORS ARE STILL OPEN

Perfect last minute gifts

Christmas is only FOUR days away, and we know that sometimes folks will wait until the last minute to shop for gifts. But don’t you worry; we’ve put together a list some of our favorite last minute gifts that you can get overnight! Whether it’s for a wife, mom, dad, read more…

‘TIS THE SEASON OF SELLING

Top tips to get you through the holidays

I remember the first time I had to work a booth – 2007 at JIS Miami – and had to sell to customers face-to-face. Before that, I had been helping with ordering and general product questions over the phone, but this was different. I was terrified! I remember stuttering, shaking, read more…

Cue the Blushing Bride

Why rose gold should be in your showcase this holiday season

Fact: More couples get engaged during the holidays than any other time of the year. Fact: Millennial shoppers are breaking the mold when it comes to traditional engagement rings, including their choice of metals. Fact: They are looking to you for options, expertise, and experience. You know the blushing bride. read more…

Die-Striking

Advancing the Tradition

While the process itself dates back quite some time, die striking remains a relevant, but more importantly, reliable method of creating strong and beautiful jewelry. SH119 24063 SH62 309 What is die striking exactly? Simply put, it’s shaping raw metal by fixing it within a restricted cavity. Forging is the read more…

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