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Diamonds & Gemstones

Diamonds & Gemstones
Amberly Champagne

Sell With a Story: March Birthstone Guide

Aquamarine — known best for its hue reminiscent of the ocean’s depths — holds a special place in the world of gemstones and the hearts of jewelry lovers. The telltale light, pure blue color of March’s birthstone is mesmerizing in the way tranquil waters capture the eye and soothe the soul. With so many possibilities available for showing off this meaningful gemstone, let’s dive into the world of Aquamarine.

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Diamonds & Gemstones
Amberly Champagne

Diamonds and Gemstones With Known Origin: What Is Provenance?

Today’s consumer landscape is growing increasingly focused on transparency, ethical consciousness, and authenticity. It drives their trust. For us as jewelers, that means we have a responsibility to educate ourselves on the importance of provenance when it comes to diamonds and gemstones. But what does this mean? Let’s dive into the significance of a stone’s origin, how it impacts both the industry and the consumer, and how you can leverage this knowledge for future sales.

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Diamonds & Gemstones
Emily Graffagnino

Sell With a Story: February Birthstone Guide

Vivid and vivacious, Amethyst is a captivating gemstone that graces those born in the month of February with its rich hues. While fairly common for a gemstone, it is well-loved and possesses a strong legacy within the jewelry world. The versatility and meaning of Amethyst make it a brilliant choice not only for those celebrating a February birthday, but for all those who love color and beauty.

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garnet january birthstone
Diamonds & Gemstones
Kristen Ber

Sell With a Story: January Birthstone Guide

Celebrate those January babies with a gemstone that mirrors the fiery spirit of the new year — Garnet. Though most popular in its deep red hues, this versatile gemstone unlocks a variety of options that are perfect for anyone born in the first month of the year.

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diamond carat weight
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Carat Weight

When it comes to diamonds, carat weight often takes the spotlight, but it’s just one piece of the dazzling puzzle. In the realm of the 4Cs of Diamonds — cut, color, clarity, and carat weight — understanding the nuances of carat weight is crucial for guiding your customers to the perfect stone. Contrary to popular belief, carat weight doesn’t solely dictate a diamond’s size; it’s a multifaceted consideration that we’ll explore in detail.

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best center stones for holiday engagement rings
Diamonds & Gemstones
Sarah Whisnant

Sell With a Story: Popular Center Stones for Engagement Rings

With the holiday season swiftly approaching, there is a certain magic in the air that brings warm feelings of love and romance to mind. As jewelers, we get to play a small part in that magic! According to Wedding Wire and Great Bridal Expo, 40% of all proposals take place between Thanksgiving and Valentine’s Day. Couples are preparing now for their special moment, so what can you do to help make the moment perfect?

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moissanite vs diamonds and moissanite engagement rings
Diamonds & Gemstones
Nick Susz

Sell With a Story: Moissanite vs. Diamonds

In the ever-evolving world of fine jewelry, trends in colorless gemstones — particularly when they are used as center stones — are constantly shifting. Recent years have witnessed a surge in demand for larger total carat weights and lab-grown options. To navigate this landscape successfully, jewelers must understand the unique qualities of various gemstones and tailor their sales strategies accordingly.

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diamond clarity 4Cs of diamonds
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Clarity

Among the 4Cs of diamonds, clarity possesses a unique role and significance. It dives into the diamond’s inner world, telling a story of a journey through time. The concept of clarity allows us to understand a diamond’s history, formation, and the forces that shaped it. Let’s look at diamond clarity, what it means, and how you can use it to spark a conversation with a customer.

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4Cs of diamond color
Diamonds & Gemstones
Heather Fontenot

What You Need to Know About Diamond Color

In the mesmerizing world of diamonds, every subtle nuance plays a crucial role in their beauty and value. Among these factors, which we call the 4Cs of Diamonds, color holds a special significance in determining the value of these popular gemstones. It’s vital to have a basic understanding of diamond color when selling to your customers as this attaches greater personal value to the sale.

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