Business Savvy

Running A Business Doesn’t Have To Be Scary

Tips to keep your store running smoothly

As a jeweler, you wear many hats. And that can include everything from master stone setter to HR rep to certified trash taker-outer. Managing a business isn’t easy (or else everyone would be doing it right?). You have to balance doing what you love with doing what you have too. read more…

Dust Today, Gold Tomorrow

How to maximize your gold recovery returns

Though not quite as extraordinary as say, interstellar cosmic dust or remnants from a shooting star, dust in your store can reap unexpected rewards. In day-to-day activities like buffing, polishing, grinding, and so on, specks of fine metal dust can be spread here and there around your work space. Collecting this accumulation of dust and precious read more…

My Bridge Experience – Fred Hornshuh

Owner of Carlson Brothers Jewelry shares his Bridge story

My name is Fred Hornshuh I’m a 41-year-old, 3rd generation jeweler, who owns and operates Carlson Brothers Jewelry in Tacoma, Washington. The store has been family owned for more than 70 years, founded by my great uncle, now 92 years old, in 1942.  We employ several jewelers, a wax carver, and read more…

Feature Friday – Jill Keith

A new jeweler on the block!

I was blessed to be raised on an Appaloosa horse farm – showing horses and traveling throughout the Eastern United States with my dad, mom and one of my brothers. We made the best of lifelong friends, enjoyed competition and success, and have wonderful memories of it all. I loved read more…

Is Your Stuller Showcase™ Ready for the Holidays?

Get the most out of this FREE sales tool

With the holidays quickly approaching, now is a great time to tune up Stuller Showcase. If you don’t already know, Stuller Showcase is a great sales and marketing tool which allows you to transform Stuller.com into your personal digital catalog. This can really open up your opportunities to close a read more…

Timing Is Everything

Your holiday checklist

Jewelry making has always been tightly linked with the seasons. Just as jewelers today work around a calendar studded by trade shows, holidays, and other annual moments, jewelers of the past had to deal with sometimes dizzying expectations based on the time of year. In some cases, those expectations still read more…

Sell With A Story: Lapis Lazuli

High quality lapis has such an extraordinary color that, once seen, you can never forget it. This intense, brilliant blue defies easy description. Across all cultures blue is chosen as the favorite color and it is considered calming. But personally, I find lapis blue a lavish exciting color that grabs read more…

Selling the Story of Custom Design

Tips to drive traffic to your store

Offering customized jewelry is no longer an exception, it’s expected. With The Knot reporting that 45% of grooms customize the engagement ring, how do you communicate that a visit to your store means getting the perfect personalized ring? Step 1 – make sure your website tells your custom design story. read more…

The Perfect Polish

How anyone can do it in three stages

If you have the typical shop, chances are pretty good that you have a multitude of jewelry buffs and polishing compounds lying around. And sometimes sales associates come into the shop to buff something for a waiting customer— that’s enough to send chills down a shop manager’s spine! Often the wrong compound is used read more…

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