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Business Savvy

new at stuller
Business Savvy
Taylor Dizor

What’s New At Stuller: Showroom Upgrades Edition

The most anticipated and attended jewelry industry trade show in North America has finally arrived — JCK Las Vegas. Team Stuller has been hard at work making sure we have the latest and greatest for any jeweler looking to breathe fresh life into their showroom. Whether you will see us at the show or not, we are going to give you a sneak peek at these new items we are dying to share with you. Shop them in person on June 2-5, 2023, at our booths (#13089 and #54057) or 24/7 on Stuller.com.

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Business Savvy
Taylor Dizor

Mark Loren Designs: Experiential Retail For a Cause

Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.

I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.

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Business Savvy
Taylor Dizor

How to Offer a Bridal Customization Experience

Something that has become apparent in the last couple years is that a personalized shopping experience is key to standing out in the retail shopping market. As a result, 79% of retailers are investing in personalization, according to Forbes. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

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Business Savvy
Cheryl Robichaux

2023 GRAMMY Awards Style Recap

Check out this curated selection of on-trend pieces inspired by a few of the musical artists our fine jewelry team loves. While you may not be a rock star, you can still look like one.

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