Business Savvy

By The Numbers

A review of our 2016 blog polls

What a year! Can you believe we’re already counting down to 2017? Since its inception two years ago, this blog has featured over 300 posts, gained countless dedicated subscribers and attracted thousands of viewers from artisan jewelers to JCK News. What’s more is that we’ve been able to interact directly with you, read more…

Beyond the Basics: Facebook Advertising

For less than 20 minutes and $20, you can attract new customers

Are you on Facebook but haven’t figured out the right way to advertise? Never fear, this article will help expand your reach to new levels. With the right merchandise, messaging and marketing guidance, you can have customers telling the world (literally) how great your store is. If you are in need read more…

It’s About Time

12 time-saving tips as the Holidays approach

Once upon a time, you had more time on your hands. That time was summertime. But November is here, and things are rapidly picking up. The sand is trickling through the hourglass more quickly than ever, and your time grows more precious by the day. To help slow the clock read more…

Running A Business Doesn’t Have To Be Scary

Tips to keep your store running smoothly

As a jeweler, you wear many hats. And that can include everything from master stone setter to HR rep to certified trash taker-outer. Managing a business isn’t easy (or else everyone would be doing it right?). You have to balance doing what you love with doing what you have too. read more…

Dust Today, Gold Tomorrow

How to maximize your gold recovery returns

Though not quite as extraordinary as say, interstellar cosmic dust or remnants from a shooting star, dust in your store can reap unexpected rewards. In day-to-day activities like buffing, polishing, grinding, and so on, specks of fine metal dust can be spread here and there around your work space. Collecting this accumulation of dust and precious read more…

My Bridge Experience – Fred Hornshuh

Owner of Carlson Brothers Jewelry shares his Bridge story

My name is Fred Hornshuh I’m a 41-year-old, 3rd generation jeweler, who owns and operates Carlson Brothers Jewelry in Tacoma, Washington. The store has been family owned for more than 70 years, founded by my great uncle, now 92 years old, in 1942.  We employ several jewelers, a wax carver, and read more…

Feature Friday – Jill Keith

A new jeweler on the block!

I was blessed to be raised on an Appaloosa horse farm – showing horses and traveling throughout the Eastern United States with my dad, mom and one of my brothers. We made the best of lifelong friends, enjoyed competition and success, and have wonderful memories of it all. I loved read more…

Is Your Stuller Showcase™ Ready for the Holidays?

Get the most out of this FREE sales tool

With the holidays quickly approaching, now is a great time to tune up Stuller Showcase. If you don’t already know, Stuller Showcase is a great sales and marketing tool which allows you to transform Stuller.com into your personal digital catalog. This can really open up your opportunities to close a read more…

Timing Is Everything

Your holiday checklist

Jewelry making has always been tightly linked with the seasons. Just as jewelers today work around a calendar studded by trade shows, holidays, and other annual moments, jewelers of the past had to deal with sometimes dizzying expectations based on the time of year. In some cases, those expectations still read more…

Sell With A Story: Lapis Lazuli

High quality lapis has such an extraordinary color that, once seen, you can never forget it. This intense, brilliant blue defies easy description. Across all cultures blue is chosen as the favorite color and it is considered calming. But personally, I find lapis blue a lavish exciting color that grabs read more…

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