Business Savvy

Merchandising Monday P&D

8 Ways to Spruce Up Your Window Displays

Give your windows the attention they deserve on this Merchandising Monday

You’re busy. We understand. And while you don’t have time to worry about everything, some details require your full attention. How you present yourself and your brand is one of the first things customers notice about your store. Your window displays give you an opportunity to make a great first read more…

Your Monthly Guide to Profitable Store Planning

How to create a successful August agenda

With August upon us, the summer doldrums are finally coming to an end. While some markets thrive from summer tourism, others have seen a slump over the past few months. But at last, the kids head back to school while vacationers wind down and return to their work lives. By read more…

Stackable Sessions Customer Events

Customer Events: Stackable Sessions

Host your customers to foster creativity and lasting connections

What better way to connect with customers than to work hand-in-hand with them fostering artistry and creating a custom stackable design? As jewelers, I believe we’re natural mentors. And the most rewarding teachings are the opportunities to share our craft with others, guiding them to create as we do. Our read more…

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Sink Your Teeth Into Business Planning

How to hammer out objectives and face your goals head-on

Cue the dramatic Jaws film score. It’s Shark Week! So soak up as much shark-based programming as you can this week, and after that, catch ABC’s popular reality show Shark Tank for even more cutthroat action! The hit series welcomes entrepreneurs seeking investments for their up-and-coming enterprises. Prospects pitch their read more…

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5 Things I Learned At Bridge

Industry overview, business planning tips, and more

Newly inducted into Team Stuller, I began in May 2017 as a Customer Ambassador where I help to maintain and foster relationships with our valued customers. Since my start, I’ve leapt headfirst into learning all there is to know about jewelers and their business. So fortunately, attending Bridge sessions alongside read more…

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My Transform Tour Experience – Jill Keith

Owner of Enchanted Jewelry tells how Transform Tour changed her business

Before becoming the owner of Enchanted Jewelry in Danielson, CT, I was a special education teacher and administrator. Though I loved my profession, I retired in 2014 to focus on my health and family. I began periodically visiting my dad at his store — chatting with him, gabbing with customers, read more…

Instagram For Beginners

Just in time tips for Valentine's Day

In our last social media blog, we promised a follow-up, so here we are— back for Round 2. Less than a month away from Valentine’s Day (one of the biggest days of a jeweler’s year), we’ve decided to focus on the upcoming holiday and how you can use Instagram to read more…

By The Numbers

A review of our 2016 blog polls

What a year! Can you believe we’re already counting down to 2017? Since its inception two years ago, this blog has featured over 300 posts, gained countless dedicated subscribers and attracted thousands of viewers from artisan jewelers to JCK News. What’s more is that we’ve been able to interact directly with you, read more…

Beyond the Basics: Facebook Advertising

For less than 20 minutes and $20, you can attract new customers

Are you on Facebook but haven’t figured out the right way to advertise? Never fear, this article will help expand your reach to new levels. With the right merchandise, messaging and marketing guidance, you can have customers telling the world (literally) how great your store is. If you are in need read more…

It’s About Time

12 time-saving tips as the Holidays approach

Once upon a time, you had more time on your hands. That time was summertime. But November is here, and things are rapidly picking up. The sand is trickling through the hourglass more quickly than ever, and your time grows more precious by the day. To help slow the clock read more…

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