About the Author: Emily Graffagnino

Emily Graffagnino
Visual Merchandising & Packaging Product Manager
I've been with Stuller since 2010 • Spending time in my rose beds makes me happy • I sing Don Williams songs too often and probably too loud • Every gift needs a bow • When in doubt, channel your inner Gene Kranz. "Work the problem, expect to succeed."

Emily Graffagnino's Posts

Merchandising Monday P&D

8 Ways to Spruce Up Your Window Displays

Give your windows the attention they deserve on this Merchandising Monday

You’re busy. We understand. And while you don’t have time to worry about everything, some details require your full attention. How you present yourself and your brand is one of the first things customers notice about your store. Your window displays give you an opportunity to make a great first read more…

4 Simple Steps to Spring Cleaning

Your last chance to come clean before summer begins

As a jeweler, you should be grateful for the opportunity late spring presents to do some much-needed spring cleaning, organizing, and freshening before the heat of summer sets in. And as for your store, here’s a few pointers on where to start. Step 1: Wipe the ceilings. Wipe the walls. read more…

The Poll Results Are In!

Visual merchandising tips for the holidays

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be read more…

Which Cleaner Does What?

Explaining your jewelry care line

When I talk to jewelers, there is a growing understanding of the importance of offering their customers products for at-home jewelry care. Your customers are sophisticated and recognize that their jewelry purchases represent significant investment that needs to be cared for appropriately. In addition, they are well versed in the read more…

Why You Should Carry Jewelry Care Products

Tips from Stuller's Senior Visual Merchandising and Packaging Product Manager

As a senior product manager here at Stuller and a life-long lover of jewelry, I get lots of questions about cleaning and jewelry care products. One question that arises from jewelers most often: why should I carry a line of jewelry care products? Well, offering a jewelry care line is read more…

Roses are red…then gold

Offer your customers something that’s always in bloom

Ever since I could remember, I’ve loved gardening. Being outside on spring days, having my hands in dirt, and growing things have made me so happy. My grandparents grew figs, pecans, cucumbers, and tomatoes. Some of my fondest memories come from walking around their yard early in the morning and filling up read more…

An Upsell That’s On-Time

Defrost your frigid winter sales with watchstraps

Is it just me or are our winters getting longer? Spring is almost here and snow, sleet, and clouds don’t show any sign of stopping. Growing up in southwest Louisiana, I thought winter ended the day after Christmas. This morning, I am still wrapping up in my winter coat and fleece-lined read more…